TITLE: Prescriptives

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Duration: 0;00;30;00

Tools used:
Illustrator, After Effects, Photoshop

This Show Teaser was a lot of fun and very easy once the initial planning and storyboards were done.

I was given the products as Photoshop PSDs that were all shot individually on a blue sheet. These had to be all keyed out by hand so we could place them in the setting they were needed for.

The 50 products, now sitting in their own blue box, were carefully lined up in nested comps and then just moved horizontally and vertically. A few strategically placed and animated Layer Masks were then called onto the field and all was well.

This only took 2 days to complete once the production phase began.